IRVINE, Calif., Dec 13, 2011 (BUSINESS WIRE) –
Local
Corporation
/quotes/zigman/103747/quotes/nls/locm LOCM
-0.40%
, a leading online local media company,
today announced that Sherry Thomas-Zon, vice president of local
shopping, will participate in a session at the BIA/Kelsey Interactive
Local Media Conference West (ILM West), Dec. 12-14 in San Francisco,
Calif.
Thomas-Zon will present as part of the “Cutting Edge Local Demos”
session taking place at 4:15 p.m. Pacific Time today, Dec. 13. The
session will give a “visual” perspective of specific key areas of the
local market including radio, shopping, and SMB listings and presence
from industry leaders. Thomas-Zon will explore local shopping trends and
optimizing the shopping experience for the connected local consumer.
The conference program for ILM
West: Closing the Local Loop will feature more than 50 speakers from
across the local digital landscape.
Acquired by Local Corporation in April, 2011, Krillion is a leading
location-based product search service that connects web-influenced
shoppers across the U.S. with products available in stores locally, with
current discount, pricing and product information. Today, the growing
Krillion local search index includes more than 77,000 products from more
than 70,000 retail locations.
In October, 2011, Local Corporation was granted patent number 8,032,427
by the U.S. Patent and Trademark Office covering a system for providing
localized shopping information. The patent, acquired as part of Local
Corporation’s acquisition of Krillion, describes a system by which
consumers are provided with online information for specific products
sold by local retailers using location-based information to determine
relevance.
In November, Local Corporation released the industry’s first rich media
ad platform to incorporate dynamic, in-store product inventory
availability and current pricing data for products sold by local
retailers from Krillion as part of the Rovion
Ad Management Platform (RAMP).
About Local Corporation
Local Corporation
/quotes/zigman/103747/quotes/nls/locm LOCM
-0.40%
, a leading online local media company,
enables brick-and-mortar businesses to connect with online customers
using a variety of digital marketing products. The company reaches more
than 25 million consumers each month on the flagship Local.com website,
more than 1,000 regional media sites and more than 100,000 geo-category
websites. The company distributes daily deals to hundreds of thousands
of email subscribers via Spreebird.com, rich media ads via Rovion.com,
and real-time product inventory information from more than 70,000 retail
locations nationwide via Krillion.com. To advertise, or for more
information, visit:
http://www.local.com/
or
http://www.localcorporation.com .
Local Corporation is a registered trade name of Local.com Corporation.
Forward Looking Statements
This press release contains forward looking statements that involve
risks and uncertainties concerning Local.com Corporation’s expected
financial performance, as well as Local.com’s strategic and operational
plans. Actual results may differ materially from the results predicted,
and reported results should not be considered as an indication of future
performance. The potential risks and uncertainties include, among
others, our advertising partners paying less RPC and revenues to us for
our search results; our ability to adapt our business following the
shifts in our monetization partners; our ability to monetize the
Local.com domain, including at a profit; our ability to retain
monetization partners for the Local.com domain and other web properties
under our management that allows us to operate profitably; our ability
to develop, market and operate our local-search technologies; our
ability to market the Local.com domain as a destination for consumers
seeking local-search results; our ability to grow our business by
enhancing our local-search services, including through businesses we
acquire; the future performance of our OCTANE360 business; the
integration and future performance of our Spreebird daily deals
business, including the recently acquired Screamin Daily Deals business,
our Krillion business and our Rovion business, as well as any other
businesses we may acquire; our ability to successfully expand our
Spreebird business into new markets, including through acquisitions; the
possibility that the information and estimates used to predict
anticipated revenues and expenses associated with the businesses we
acquire are not accurate; difficulties executing integration strategies
or achieving planned synergies; the possibility that integration costs
and go-forward costs associated with the businesses we acquire will be
higher than anticipated; our ability to successfully expand our sales
channels for new and existing products and services; our ability to
increase the number of businesses that purchase our advertising
products; our ability to expand our advertiser and distribution
networks; our ability to integrate and effectively utilize our
acquisitions’ technologies; our ability to develop our products and
sales, marketing, finance and administrative functions and successfully
integrate our expanded infrastructure; as well as our dependence on
major advertisers, competitive factors and pricing pressures; changes in
legal and regulatory requirements; and general economic conditions. Any
forward-looking statements reflect our current views with respect to
future events and are subject to these and other risks, uncertainties
and assumptions relating to our operations, results of operations,
growth strategy and liquidity. All subsequent written and oral
forward-looking statements attributable to us or persons acting on our
behalf are expressly qualified in their entirety by this paragraph.
Unless otherwise stated, all site traffic and usage statistics are from
third-party service providers engaged by the company.
Our most recent Annual Report on Form 10-K/A, subsequent Quarterly
Reports on Form 10-Q and Form 10-Q/A, recent Current Reports on Form 8-K
and Form 8-K/A, and other Securities and Exchange Commission filings
discuss the foregoing risks as well as other important risk factors that
could contribute to such differences or otherwise affect our business,
results of operations and financial condition. The forward-looking
statements in this release speak only as of the date they are made. We
undertake no obligation to revise or update publicly any forward-looking
statement for any reason.
SOURCE: Local.com Corporation
Media Relations
Local Corporation
Cameron Triebwasser
949-789-5223
ctriebwasser@local.com
Copyright Business Wire 2011
/quotes/zigman/103747/quotes/nls/locm
Add LOCM to portfolio
LOCM
Local.com Corp.
$
2.52
-0.01
-0.40%
Volume: 37,113
Jan. 24, 2012 12:11p
/quotes/zigman/103747/quotes/nls/locm
Add LOCM to portfolio
LOCM
Local.com Corp.
$
2.52
-0.01
-0.40%
Volume: 37,113
Jan. 24, 2012 12:11p
